Development of an exclusive press kit and custom packaging for the limited edition launch of Valda in partnership with Netflix, celebrating the new season of Stranger Things. Project executed for the agency IKAIA HUB.

Context

3D Design, Packaging Engineering, Visual Merchandising, and Mockups.

Role

Aesthetic inspired by the Upside Down, combining a dark atmosphere with iconic elements from the series. The outer black matte box features UV varnish crackle effects and the official Stranger Things logo in red hot stamping. Inside, the back panel is divided into five thematic vertical columns, individually highlighting the identity and flavor profile of each collectible tin and pouch.

Short title

• Packaging Architecture: Engineering of a rigid gatefold box with two functional lower drawers integrated to hold premium merchandise (Funko Pop, custom socks, and collectible pogs/tazos).

• Dimensional Adaptation: Re-engineering of structural templates and foam inserts to ensure secure placement for 5 tins, 5 pouches, and complementary items.

• 3D Modeling & Rendering: Full 3D product visualization, realistic material simulation (hot stamping, spot UV, paper and fabric textures), and rendering for final approval by Eurofarma and Netflix.

• Merchandising Design: Technical layout and vectorization for custom jacquard socks featuring thematic patterns and iconic series quotes ("Friends Don't Lie").

Technical Notes

Production and distribution of 60 limited-edition units for influencers and press. The seamless integration of structural engineering and brand fidelity delivered an impactful unboxing experience and secured swift approval from both brands.

Result