Development of a luxury press kit for the launch of OAZ facial sunscreens (Eurofarma), designed in partnership with Agência IKAIA HUB to impact key pharmaceutical retail clients and the sales team.

Context

3D Design, Structural Packaging Planning, Visual Merchandising, and Graphic Production.

Role

A minimalist, premium aesthetic aligned with the "Care that reflects on your skin" positioning. The rigid white packaging features fluid thin-line graphics with a silver hot-stamped logo on the cover. Inside, the tactile and visual experience is elevated by a silver velvet lining and a square mirror fitted on the inner lid, silk-screen printed with the campaign manifesto line.

Short title

Precise 3D modeling for structural validation of the kit and removable inner tray with custom cutouts for two SKUs (SPF 50 and SPF 70 gel-cream) alongside a custom silver silk-printed skincare headband. Technical file preparation for print production with specialized hot stamping, silk-screen printing on glass, and industrial textile finishing.

Technical Notes

On-time production and delivery of 300 units within budget, achieving flawless finishing quality and generating high perceived value for the strategic brand launch among key stakeholders.

Result