Development of a promotional kit for MAQ Kids (Eurofarma) in partnership with Teen Titans GO! (DC Comics), including a board game and packaging for the agency IKAIA HUB.

Context

Graphic Design, Illustration, Product Design (Packaging and Board Game), Visual Merchandising.

Role

Creation of a pop, vibrant visual identity linking DC superheroes to the MAQ Kids brand. Use of solid colors, comic book graphics, and dynamic typography to generate immediate visual impact and connect with the kids' audience.

Short title

3D modeling of kit components. Dieline design and prepress file setup for the custom box (lid inner face converted into board game), 40 cards, A5 rulebook, and A5 welcome card. Integration of legal copyright © DC (s25) and MAQ/Eurofarma logos. Prepress technical adjustments for prototype production.

Technical Notes

Gamified promotional kit featuring a 60-space board, 5 player tokens, and 40 educational cards. Successful integration between brand identity and IP licensing. Engaging, educational campaign material transforming the product experience into a heroic health journey.

Result